Iceland Foods has been on a phenomenal journey of growth since the first store opened in 1970. However, with discount supermarkets increasingly snipping at Iceland Foods’ heels, the food retailer decided to take matters into its own hands. In a bid to grow and diversify its expanding customer base, and entice more discerning shoppers into the store, the business undertook an extensive refurbishment programme to modernise a significant number of its 900 stores.
The refurbishment was about introducing fresh, bold colours and concepts to create a more memorable shopping experience; as well as introducing new technologies to modernise the shopping experience; in particular, driving efficiencies in how the store communicates deals to its customers.
Choosing to work with Lumino and our partners Samsung’s and Signagelive was, therefore, a testament to our collective ability to work with forward-thinking retailers to deliver the most innovative digital display solutions in the market.
Iceland worked with Lumino to provide a range of custom-built digital signage and display solutions. The team replaced the famous Iceland deals posters in the shop front windows with two sets of high quality back to back screens mounted in customised metal casing. They also installed bespoke digital signage above the end of aisle freezers to promote the latest deals.
These display solutions have revolutionised the way Iceland communicates with its customers, allowing their head office to nimble and highly targeted with special deals that fit the demographic, season, time of day or any special occasion. These solutions also helped contribute to the modernisation of Iceland stores, bringing the shopping experience right up-to-date and luring new customers through the door.